Take a moment to think about the process that you used to find the home you’re currently living in or consider buying.

You likely had a checklist that included a specific area, school district, commute, and the number of bedrooms you were looking for. If you were looking for a three-bedroom with plenty of green space in mind for your growing family, it’s very unlikely you would have settled for a one-bedroom high-rise condo, even with a great view.

Well, it’s the same type of situation when you’re investing in real estate. Before you even begin to consider potential investment opportunities, it’s imperative you know WHY you’re investing and WHAT you’re looking to get out of it.

Without clear goals, you’ll easily be swayed (or paralyzed) by beautiful photos and well- marketed opportunities that don’t actually align with your investing goals.

As we walk through these examples, see if one resonates with you. With clear goals in mind, you’ll know just what to do when the right investment opportunity comes along. As Tony Robbins says: “Clarity = Power” Without clearly defined goals, it’s hard to reach a final destination. Our goal to help 1000 Busy Professionals become Passive Investors and acquire multiple cash flowing assets that will produce $20,000 per month in passive income for each of us.

Investing Goal Example #1: Investing for Cash Flow

Raj and Natasha are Busy Professionals and both work with high paying jobs in a corporate world. They achieved American dream, living in a beautiful home with 2 children and ultimately, they would like to spend more time with them traveling the world. They did well in a stock market, now would like to take some money out to diversify their portfolio. They know they should be investing into Real Estate, but hesitated as many of their friends tried to buy single family homes and were busy managing broken toilets and evictions. So, they would like to be Passive Investors and create passive income of about $5,000 per month that will fully cover family’s current living expenses, which would give them the freedom to quit downsize from their large home to smaller one and quit their job. Finding investments that will provide steady cash flow now would replace their income and allow them more time with their kids and traveling.

If it requires $60,000 per year ($5,000 per month), they would need to invest roughly $750,000 if expected returns are in the 8% range.

$750,000 invested x 8% cash flow returns = $60,000 in passive income per year

With this knowledge and these numbers in mind, they should focus on cash flow first and foremost. That means that any investments with lower projected cash flow returns should automatically be discarded, and any opportunities reflecting 8% or higher should really get her attention.

Investing Goal Example #2: Investing for Appreciation

James, meanwhile, is single with no children, has excellent cash flow, isn’t necessarily interested in quitting his full-time job, and is more interested in potential appreciation.

He’s seen how property values have experienced huge upswings, and he loves the idea of investing in large coastal cities like New York and San Francisco. He’s aware of the higher risk and the longer amount of time he’ll have to wait until payout, but he’s okay with that since his current cash flow situation is strong.

Even if his investment doesn’t appreciate as much as expected, that’s alright with him. He’s more interested in the “chance” that it might be.

Common investment advice is that these types of investments are riskier and that you should always invest for cash flow. However, there are investors with a higher risk tolerance who will voluntarily take on the risk for the possibility of appreciation.

In this case, James is aware of the pros and cons, knows that there are winners and losers in this game, and looks for value-add deals in appreciating markets to increase his chance for high returns.

The Hybrid: Investing for Cash Flow AND Appreciation

If you didn’t really feel comfortable in either Raj/Natasha or Jame’s shoes, that’s okay! That just means you’re among the majority and that you’d like a mix of cash flow AND appreciation.

Hybrid investments that provide some cash flow throughout the project in addition to the potential for appreciation do exist! Don’t be afraid to seek that sweet spot – where you get ongoing cash flow to cover living expenses, plus the potential for appreciation later on in the project.

I personally have invested in different asset classes, markets utilizing all 3 strategies which provides additional diversification to my portfolio.

Know Your Goals

As I mentioned in the beginning of the article, it’s nearly impossible to reach your destination without knowing which direction you are going. We all must set out clear goals and targets. The investment summaries for real estate syndication opportunities are purposely made to attract your attention with pretty colors and beautiful photos, which is exactly why it’s important to know your purpose for investing in the first place.

When a deal does come along that aligns with your goals, you’ll be able to confidently flip past the gorgeous pictures, focus on the numbers, and pounce quickly, without second-guessing yourself.